Doorgaan naar hoofdcontent

Shocking news : Luxury Consumers Value Products, Not Buying Experiences

The Changing Luxury Buying Experience

That was then...

It used to be that a luxury buying experience involved dressing up and going into a high-end boutique to consult with a salesperson on what to buy and enjoying a glass of champagne while it was being carefully wrapped up for you. You’d feel proud to exit the shop with your branded shopping bags and something about spending a lot of money on yourself or a loved one felt good – as though the treat was deserved.





This is now...

Consumers Want Things More Than Service
To new luxury experience is in ownership. People want nice things more than they want nice service. The luxury industry was shocked when it learned that luxury consumers loved to show at Costco, a warehouse style store that is anything but fancy but also sells luxury vacations, furniture, high-end timepieces, and $100,000 pieces of jewelry. A feeling of disgust fell on the faces of luxury brand executives when they saw their goods sold via online auction side eBay or Amazon – arguably the world’s largest shopping mall. That however was in the beginning, and luxury brands are feeling friendlier to places like eBay and Amazon because sales numbers prove their fears to be without merit. The real fear however was that these mainstream shopping experiences would devalue their high-priced goods, because they were not being sold in a luxury environment. Nevertheless eBay and Amazon continues to sell high-value goods at large volumes. Gucci for example has made Amazon.com their official authorized online retailer.

Forming A New Relationship With Consumers

Why? Again, because people look to these services more and more to make purchases rather than purchase decisions. They are learning about products elsewhere such as via advertising, social media, and more traditional media. The comfort and sophistication of buying via the internet’s largest retailers is both trusted by and appealing to consumers. In the end consumers are looking for an easy way to get the things they want. The hassle of the traditional luxury buying experience is the industry’s biggest threat.


Reacties

Populaire posts van deze blog

Multi-Line Entry

Shopping on overseas websites is convenient for consumers, but did you know how a DHL customer with an online retail business benefits from our Customs Services when they ship to their recipients?

What is Cross-docking?– Understanding the concept & definition

Understanding the advantages and disadvantages of cross-docking and how they fit with your organisation is an important step for evaluating the supply chain process and deciding whether Cross-docking is right for your organisation. Make sure you understand the key factor requirements of your organisation.  For example:  High Volume Turnover, Rapid turnaround, Perishable goods are all factors that indicate a successful fit for Cross-Docking.  Analyse your key factor requirements and decide from there.

Transport & douane, alles voor u uitgeklaard: fotoreportage

Peter Waumans, Erkend adviseur internationaal ondernemen Caroline Buyze en Jessi Handekijn, Field Sales, DHL Express Lode Van Vlasselaer, Algemene Administratie der Douane & Accijnzen Johan Wouters, Gateway manager DHL Express Didier Braham, Customer Operations Group, DHL Express Gerrit De Sterck,Customs affairs manager Benelux