Bizz Lise

On average, 69% of online shoppers abandon their transaction at check-out. Revenues could be higher if e-tailers could capitalize on sales lost through incomplete transactions. Find out how you can reduce your cart abandonment rate and convert potential customers, by applying some tips on your website and manage your delivery and return services in a smart way.

Clothing is functional and essential, but also a mark of status and identity. Small wonder, then, that apparel is the  world’s biggest cross-border e-commerce category , according to PayPal’s Spice Routes report. Worth €9.33 billion a year, it accounts for the largest share of overseas e-commerce transactions in five of six markets examined—the US, China, the UK, Germany and Australia.

Hello readers, I've been reading an interesting article on Omnichannel strategy.While reading I realised that companies like Amazon do have an enormous impact in the way we will be buying products and goods in the future and they will go far beyond their bounderies (if there are any?) Giants like Amazon excell in know how and knowledge in Omnichannel strategy. So watch out for these giant monsters and be prepared. For me there a four key points in developing a omnichannel strategy 4 steps to keep in mind: Know your customer: customer in the centre of the business Develop the customer journey: inspiring, orienting, informing.... Create a uniform and synchronised brand experience Implement a CRM/ERP platform integrating all processes (logistic, admin, financial...) customer journey

In a nutshell, Macy's omnichannel strategy... MOM A key factor in Macy’s success has been the consistent and disciplined execution of the core strategies of My Macy’s localization, Omnichannel integration and Magic Selling customer engagement, which are known by the acronym of “M.O.M.”

Hello readers, The following article is intresting for several reasons. Retailers always try to win heart & minds of their customers. Since so much is riding on online holiday shopping, retailers need to put their knowledge of shopper mindset to work, shaping the way products are psychologically framed to meet the emotional needs of uncertain shoppers. The writer determins 5 tactics that will help retailers win consumers' heart en minds.