Bizz Lise

Reverse logistics refers to all procedures associated to product returns, repairs, maintenance, recycling and dismantling for products and materials.  Overall it incorporates running products in reverse through the supply chain to gain maximum value. Why is it important to deal with organisations who implement reverse logistics?

In a nutshell, Macy's omnichannel strategy... MOM A key factor in Macy’s success has been the consistent and disciplined execution of the core strategies of My Macy’s localization, Omnichannel integration and Magic Selling customer engagement, which are known by the acronym of “M.O.M.”

Hello readers, The following article is intresting for several reasons. Retailers always try to win heart & minds of their customers. Since so much is riding on online holiday shopping, retailers need to put their knowledge of shopper mindset to work, shaping the way products are psychologically framed to meet the emotional needs of uncertain shoppers. The writer determins 5 tactics that will help retailers win consumers' heart en minds.