Bizz Lise

On average, 69% of online shoppers abandon their transaction at check-out. Revenues could be higher if e-tailers could capitalize on sales lost through incomplete transactions. Find out how you can reduce your cart abandonment rate and convert potential customers, by applying some tips on your website and manage your delivery and return services in a smart way.

The Changing  Luxury  Buying Experience That was then... It used to be that a luxury buying experience involved dressing up and going into a high-end boutique to consult with a salesperson on what to buy and enjoying a glass of champagne while it was being carefully wrapped up for you. You’d feel proud to exit the shop with your branded shopping bags and something about spending a lot of money on yourself or a loved one felt good – as though the treat was deserved.

A few months ago, while still working in the Human Resources business I attended the yearly seminar for  boosting  our sales business. One of the guest speakers was Steven Van Belleghem, most popular guest speaker at the moment. During an animated, well presented 30 minutes show, Steven came to the following conclusion...

Hello readers, I've been reading an interesting article on Omnichannel strategy.While reading I realised that companies like Amazon do have an enormous impact in the way we will be buying products and goods in the future and they will go far beyond their bounderies (if there are any?) Giants like Amazon excell in know how and knowledge in Omnichannel strategy. So watch out for these giant monsters and be prepared. For me there a four key points in developing a omnichannel strategy 4 steps to keep in mind: Know your customer: customer in the centre of the business Develop the customer journey: inspiring, orienting, informing.... Create a uniform and synchronised brand experience Implement a CRM/ERP platform integrating all processes (logistic, admin, financial...) customer journey

In a nutshell, Macy's omnichannel strategy... MOM A key factor in Macy’s success has been the consistent and disciplined execution of the core strategies of My Macy’s localization, Omnichannel integration and Magic Selling customer engagement, which are known by the acronym of “M.O.M.”