Top article! For those who think that the online business is chasing away the brick and mortar world...read this article please. There are at least 5 things eCommerce sites can learn from stores. There’s no question digital commerce is driving the bulk of growth in the retail sector, but it’s still the new kid on the block. Stores are good for digital just as digital is good for store . These channels will live in parallel in a world of unified commerce, where shoppers move seamlessly from store to online and mobile. Need proof? An October study found that shoppers who browse retail sites on their phones from within stores spend up to 150% more in the store than shoppers who don’t.