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Er worden posts getoond met het label omnichannel strategy

Storesquare: een nieuw e-commerceplatform

Gepost op 05-02-2016 - Bron:  Retaildetail Deze week is met Storesquare een nieuw e-commerceplatform van start gegaan, dat webwinkels van verschillende lokale handelaars bundelt. Het hoopt zo een sterker blok te vormen tegen grote buitenlandse spelers zoals Bol.com en Zalando.

Where digital meets human...

Hello dear reader, My son asked me to help him with his paper. I already hear you thinking...another mother too soft for this world, cheating on , helping her children with their homework. He asked to write something on Greg Lynn. To be honenst I never heard of him. But this man is a genius. Pioneer in using digital technology for architectural design. According to Forbes magazine this man is one of the most influential living architects. In search of his recent projects I came across this interesting design,  CURBSIDE PAVILION

Will Omnichannel Keep Macy's Ahead Of Amazon?

Hello readers, I've been reading an interesting article on Omnichannel strategy.While reading I realised that companies like Amazon do have an enormous impact in the way we will be buying products and goods in the future and they will go far beyond their bounderies (if there are any?) Giants like Amazon excell in know how and knowledge in Omnichannel strategy. So watch out for these giant monsters and be prepared. For me there a four key points in developing a omnichannel strategy 4 steps to keep in mind: Know your customer: customer in the centre of the business Develop the customer journey: inspiring, orienting, informing.... Create a uniform and synchronised brand experience Implement a CRM/ERP platform integrating all processes (logistic, admin, financial...) customer journey

Macy's : Refinement of M.O.M. Strategies:

In a nutshell, Macy's omnichannel strategy... MOM A key factor in Macy’s success has been the consistent and disciplined execution of the core strategies of My Macy’s localization, Omnichannel integration and Magic Selling customer engagement, which are known by the acronym of “M.O.M.”