Hello readers, I've been reading an interesting article on Omnichannel strategy.While reading I realised that companies like Amazon do have an enormous impact in the way we will be buying products and goods in the future and they will go far beyond their bounderies (if there are any?) Giants like Amazon excell in know how and knowledge in Omnichannel strategy. So watch out for these giant monsters and be prepared. For me there a four key points in developing a omnichannel strategy 4 steps to keep in mind: Know your customer: customer in the centre of the business Develop the customer journey: inspiring, orienting, informing.... Create a uniform and synchronised brand experience Implement a CRM/ERP platform integrating all processes (logistic, admin, financial...) customer journey