Digital transformation : Primary driver of business innovation Digital transformation is defined as the integration of digital technology into all areas of a business resulting in fundamental changes to how businesses operate and how they deliver value to customers. No longer are companies building software or running IT for cost savings and operations, but rather IT has become the primary driver of business innovation. Embracing this shift requires everyone in the company to rethink the role and impact of IT in their day-to-day experience. Corporate re-think Like digital transformation itself, budgeting for digital transformation requires a corporate rethink. T he CEO must embrace the transformation as a business imperative. Transformational initiatives live or die based on C-suite commitment. Without enough funding, digital transformation is just lip service and nothing will be accomplished other than a bunch of presentations and e...