Bizz Lise

Top article! For those who think that the online business is chasing away the brick and mortar world...read this article please. There are at least 5 things eCommerce sites can learn from stores. There’s no question digital commerce is driving the bulk of growth in the retail sector, but it’s still the new kid on the block. Stores are good for digital just as  digital is good for store . These channels will live in parallel in a world of unified commerce, where shoppers move seamlessly from store to online and mobile. Need proof? An October  study  found that shoppers who browse retail sites on their phones from within stores spend up to 150% more in the store than shoppers who don’t.

There is no one better to learn career advice from than Natalie Massanet, the founder of online sensation Net-a-Porter, and a truly successful woman.

Clothing is functional and essential, but also a mark of status and identity. Small wonder, then, that apparel is the  world’s biggest cross-border e-commerce category , according to PayPal’s Spice Routes report. Worth €9.33 billion a year, it accounts for the largest share of overseas e-commerce transactions in five of six markets examined—the US, China, the UK, Germany and Australia.

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