Like any other industry, e-commerce has grown up since its early days, to the point now that consumers are buying everything from clothes, to headphones, to cars, to houses from their computers and mobile devices. Whatever kind of product or service your company is selling, e-commerce is a great potential avenue to open your business up to new domestic and international customers.
For a company looking to expand sales through e-commerce, here are some simple tips to help you sell in the digital sphere:
Show, Don’t Tell: Include quality photos of what you’re selling so your customer can see all the details necessary to convince them to purchase. And remember to give a sense of scale in the photos so people can get a visual sense of dimensions.
Embolden Your Call to Action: Actions like Buy Now, Register Now, Add to Cart, etc. need to stand out against everything else on your website. Make the process simple for the user so they don’t have to search for the next step to take.
Be Clear on Shipping: Offering free shipping is a great selling point, but whatever your shipping policy is, be clear about it. Just like your call to action, the shipping info needs to stand out among the text on your page. Even including a small graphic can be a big help.
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