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3PLs cite these innovations as the most likely to impact logistics and supply chain management in the future.

Inbound logistics magazine conducted this summer a market research. They asked more than 250 Third part logistics (3PL) providers to give their opinion about which innovations would have the greatest impact on the future of logistics.
innovationmanagement.se



Disruptive innovation is a term coined by Clayton Christensen that describes a new product or service that is so innovative, it disrupts the market and forces businesses in that market to radically change their business or suffer serious consequences.
A good example of a disruptive innovation is digital imagery. Until a very few years ago, virtual all photography was film-based. An instant photographic image was often called a “Polaroid” – after the world’s leading manufacturer of instant film and camera products. And instant meant waiting a minute or two.

This is the complete list of innovations which most likely will influence the logistics future according to the survey.


  • Internet of Things: 42%
  • Driverless Vehicles: 41%
  • Drones: 25%
  • 3D Printing: 24%
  • RFID: 24%
  • Embedded Sensors: 23%
  • Artificial Intelligence: 21%
  • Wearable Technology: 20%
  • Virtual Reality: 7%

Two lessons to learn here

There are two lessons to learn here. First, you should always be prepared for disruptive innovations coming from outside your organization. Indeed, some of my favorite innovation challenges for ideas campaigns, brainstorming and thought exercises are:
  • “What actions might our competitors take tomorrow that would keep me awake at night (in fear)?”
  • “What new technology could potentially destroy our business model?”
  • “What new legislation could potentially destroy our business model?”
Once ideas are generated, you should follow up with additional campaigns to generate ideas for reactions to the worst case scenarios identified in the first campaigns. Not only does this exercise prepare you for the worst, but it may offer you ideas for a disruptive innovation which your firm could launch!
The second lesson is: when you learn of a radical new invention that threatens to disrupt your market, do not ignore it. Horse buggy makers made this mistake when cars came on the market; telegraph service providers made this mistake when the telephone was invented and photography suppliers made this mistake at the advent of the digital camera. 

by Jeffrey Baumgartner




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