How to write effective emails?
Hi,
Everyone can write effective emails. Just keep in mind following principles
Hi,
Everyone can write effective emails. Just keep in mind following principles
- Be clear: "Clearity comes first", start with a question, what do they need to know, read it out loud
- Be concice: use simple, short words such as : buy, write, goal, find keep...avoiding fluffy languages, be carefull with adjectives and modifiers, concrete concepts and ideas
- Consider your audience: what do they need to know, give only the information they need
- Write like you speak
Tactics to use:
- outline core ideas
- try an editorial calender
- be effective: this is not about entertainment
5 written components of Email
- Subject line (see below)
- Preheader (somewhere between summary and teaser) first thing people see.
- Headline = optional
- Body Copy (call to action for purchase, vent, reading an article), help you accomplish the goals that you set.
- Footer (your email, address, image, link)
subject line
- tell what's inside, don't sell
- be descriptive
- make it local place or personal (your name)
- aim for 50 characters
- use emojis for fun
- avoid caps and exclamations
- test subject lines
Reacties