E-tailers need to have a solid strategy ready in advance of the end-of-year period, with all its potential and challenges, if they want to guarantee success.
Flexibility and scalability will play a crucial role in this. Operations that succeed in boosting their speed without compromising on quality will find themselves ahead of the competition. And above all: know your customers. Understand what is important to them and aim to exceed their expectations, even during the end-of-year period.
20%-40% of all retail sales happen during the last two months of the year! And things are continuing to expand for eCommerce – in 2015, holiday season e-commerce revenues are projected to amount to 79.4 billion U.S. dollars, almost 14% higher than last year, according to Statista.
Read more at :
http://www.business2community.com/ecommerce/22-to-dos-for-ecommerce-success-this-holiday-season-01348490#g6Rho7KzGUWM4wM0.97
In order to effectively unlock the potential of the end-of-year period, international e-commerce businesses should make sure they are well prepared from the start. To maximize sales, it pays to offer discounts on price, shipping and taxes; to offer delivery options that are as flexible as possible; and to add temporary marketing banners to all order-related emails customers will receive.
The most important e-commerce peaks in 2015 globally:
NOVEMBER
10/11: Deepavali (Singapore)
11–15/11: Diwali (India)
11/11: Singles’ Day (China)
17/11: Click Frenzy (Australia)
27/11: Black Friday (USA)
30/11: Cyber Monday (USA)
DECEMBER
1–31/12: Winter Bonus (Japan)
6–14/12: Hanukkah (Jewish holiday, worldwide)
12/12: Double 12 (China)
25/12: Christmas (worldwide)
26/12: Boxing Day (Australia, Canada, Germany, Hong Kong, New Zealand, Sweden, UK)
http://landmarkglobal.com/how-do-you-make-a-difference-as-an-e-tailer-during-the-end-of-year-period/
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