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Tricks and tips for effective online recruitment strategy

Hi guys and girls,








I've been reading some articles on e-recruitment. As you all know I am (again) looking for a new job. Recently I had a very interesting call with a recruiter from a big international logistics company. They are hiring a recruitment manager. During the interview we had a conversation on e-recruitment and how to attract and hire talented candidates for various functions.

I mentioned to the very enthusiastic lady on the phone that there are some important prerequisites that can help your company to attract the most talented candidates. 

We talked about the employer/CEO branding and the importance of being an attractive company where people would like to work and be part of the family. 

 'What makes a company attractive', 'what makes you stand out of the crowd' are the questions a company needs to ask itself on a daily basis. Is it the product or service, the work environment, the vision and mission strategy? Tell and communicate this to your target audience through the different channels that are available today. Social media such as twitter, Facebook, Linkedln and your own website are perfect channels to send out the message. Let your management interact and communicate, take a stand, be visual, be there.

The lady became even more enthusiastic while talking about online jobsites, being an employer of choice and being cost effective in the recruitment process.

I suggested her that I would write down some elements that matter for developing a good strategy. And here I am, writing about it


The Hiring Process has become nearly indistinguishable from the Marketing Process. Job seekers have to be approached in much the same way as prospective customers (Peter Capelli, “Making the Most of On-line Recruiting”, Harvard Business Review, March 2001)
It is vital to integrate recruiting efforts with corporate marketing strategies. E-recruitment policy is closely linked and implemented through the corporate website, website home pages should be designed with potential recruits in mind and that means a closer relationship between the HR department and the Marketing Department. http://s3.amazonaws.com/academia.edu.documents/34719041/Recruitment-Strategies-A-power-of-E-Recruiting-and-Social-Media.pdf



Online advertising and recruiting strategies have moved onto the internet and most companies are now using the internet as a major recruitment tool. Online advertising has become a huge portion of modern day advertising. Advertising a job online is the most effective way so that the company will be able to get the best results 
  1. Get a "career" section in your corporate website
  2. Utilize an applicant tracking system
  3. Use social media Social media is an excellent way to advance your online strategy. You will be able to use networks such as twitter, Facebook or LinkedIn to post jobs. It's advisable to create profiles in these sites and mention your job openings in your status updates. 
  4. Use targeted job portals. It is sensible to select job portals which are relevant to your vacancy and advertise on them. Using online job marketing will allow you to advertise jobs on multiple different sites
  5. Reply to applicants on time Reply to applicants rapidly so that they are aware of their stage in the process. You can utilize your applicant tracking system to come up with a set of applicants who qualify for the interviewing stage 

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