Twitter, linked and Facebook : how to recruit good people through social media?

Social media is a shared place where people meet each other, share information and interact. Social networks connect the entire world, linking people together. Because of their wide member database, it can be used as an excellent advertising tool, and mostly companies are using it in recruitment. One of the most common asked questions is where a company should begin with social media. Below are some well known sites. 

Twitter.com

Twitter is an easy to use website which enables you to send and receive messages knows as "tweets". A tweet is a 140 character message which can be read by your followers

(subscribers). Twitter is great for companies looking to promote upcoming job opportunities but there are a few important things to understand before starting out.

Getting started with Twitter:
There are two ways to use twitter for job advertising, the first is to sign up for a twitter

account and post messages using twitter about the opportunities which you currently have. For this strategy to be extremely effective you will need to invest some time in building up followers, if you decide to take this route. Be conscious of the following if you decide to build your employer brand on twitter: 

1. Company Twitter accounts need to be updated frequently in order to build up followers,
2. Without interesting information, your twitter account will not get a lot of interest.

Using Twitter can be an excellent way to attract high quality applicants for your positions 

Using Linkedin for recruitment advertising

Linkedin is more business oriented ,in it also you have to register yourself personally ,there is a separate area to "post jobs" specifically where you can add job adverts. Posting a job which is connected to your profile on LinkedIn costs approximately £130. If you want to gain more exposure for your jobs you should add as many connections to your network as possible. Click on the "add connections" link to view members with similar likes and preferences. 

Your friends as well as the other members will be able to view your advertised jobs and also they will be able to submit a CV. Linkedin more professionally targeted and will generate more responses than both twitter and Facebook for certain jobs. 

 A guide for Facebook.com

Facebook is a social network which is used by millions around the world. To get started with facebook you can also create a company page by visiting facebook advertising page, than add information about the company and its activities here. People will then become fans and receive updates that you share.
If you need to post a job, you can simply give details about it in the "share" section of your page. Whatever you share will be visible to all your facebook fans so the trick to success on facebook is having as many fans as possible. Posting jobs on your facebook page can be a good way to broaden the reach of your job advertising. 



More on future developments in my next article. if you want to read the article please do:  
Recruitment Strategies: A power of E-Recruiting and Social Media 

Neha Sharma(Assistant Professor) GNIT-College of Management, Greater Noida