Supply Chain maakt het verschil tussen winst en verlies voor eCommerce bedrijven

Zeer interessante uiteenzetting van Roy Lenders tijdens het slotevent VIL eboost van afgelopen dinsdag 23 juni 2015 in Technopolis Mechelen.

Roy Lenders startte een eCommerce bedrijfje in natuurlijke vitaminen, supplementen en superfoods.
Op vandaag is het bedrijf actief in meer dan 30 sales kanalen in heel Europe (multi-channel maar dan 100% online)
het bedrijf kent een extreem snelle groei
logistiek vanuit Nederland en Duitsland (fulfilled by Amazon)

eFulfilment concept is gebaseerd op eenvoud, snelheid, lage cost to serve en hoge betrouwbaarheid

2. Suply chain kosten bij eCommerce bedrijven (met fysieke goederen) liggen tussen 20-30% van de omzet

3.Succesfactoren:

eenvoud en automatisering door bijvoorbeeld adresherkenning, specifieke software
ICT flexibiliteit
low last mile fulfilment rates door clustering van verzendingen, volle vrachtwagens, bundelen van volumes
big data en optimizatie

4. Succesfactoren voor regio's

korte cut-off tijden (cfr Nederland en Duitsland)
lokaties sensibiliteit nabijheid sorteerhub (regionaal, nationaal?)
clustering pakketvolumes

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